Email Tip: Custom Email Address
So many businesses and bloggers spend enormous amounts of time making their websites perfect but when it comes to communicating with clients and potential clients they often overlook the importance of a domain email. A domain email address is one that uses the domain name after the @ such as @littleherohosting.com
Domain emails are essential to maintaining a professional image and to show that you are serious about what you do. While it may be tempting to use emails such as @hotmail @live @your_isp it looks unprofessional & I’ve even heard of instances where potential customers have questioned the authenticity of a business and their level of professionalism. As an example email@example.com looks a lot better than littleherohosting@gmail or firstname.lastname@example.org especially as we are running business.
There are marketing advantages to domain emails besides the aesthetic appeal. Every time you communicate with clients or potential clients with a domain email you are reminding them of your website name. If your email is forwarded then the new recipient is also seeing your website name.
For bloggers who want to be seen as PR friendly it is just as important for you to have an email address connected to your domain name. You don’t need to have self-hosted WordPress or similar to have a blog domain email. You can stay on your free platform but set up custom emails with a hosting provider for a small monthly fee. This is an option some people prefer rather than switching to a new system and requires a simple A name change in the DNS zone.
Custom emails are easy to make within your hosting cPanel and can be read via webmail or downloaded to your favourite mail client such as outlook or windows live mail. With ever changing technology it is also now possible to access, send and receive domain name emails via iPhones.